Marketing & Selling Techniques for Digital Portrait Photography Kathleen Hawkins

ISBN: 9781584281634

Published: July 1st 2005

Paperback

126 pages


Description

Marketing & Selling Techniques for Digital Portrait Photography  by  Kathleen Hawkins

Marketing & Selling Techniques for Digital Portrait Photography by Kathleen Hawkins
July 1st 2005 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 126 pages | ISBN: 9781584281634 | 10.28 Mb

More than a dozen marketers and photographers contributed to this manual that advises photographers attempting to run a profitable business while maintaining focus on their creative expression and client relationships. Savvy marketing advice on howMoreMore than a dozen marketers and photographers contributed to this manual that advises photographers attempting to run a profitable business while maintaining focus on their creative expression and client relationships. Savvy marketing advice on how to select a target audience, create a marketing strategy, design effective marketing pieces, and fine-tune the studio environment to appeal to families is complemented by before-and-after examples of studio mailers with an analysis of layout and design changes.

The human side of the business of portrait photography is also addressed, including tips for improving interpersonal skills, gaining community visibility, managing the client intake process, and walking prospective clients through the product line.



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