Hacked About - How to make press interviews and presentations productive for business Guy Clapperton

ISBN:

Published: June 7th 2013

Kindle Edition

65 pages


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Hacked About - How to make press interviews and presentations productive for business  by  Guy Clapperton

Hacked About - How to make press interviews and presentations productive for business by Guy Clapperton
June 7th 2013 | Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 65 pages | ISBN: | 7.78 Mb

Do you find your press interviews unproductive or unhelpful? Do they fail to add to your companys marketing efforts, do sales or profile refuse to emerge after youve spoken to a journalist or an audience in public?Many people find marketingMoreDo you find your press interviews unproductive or unhelpful? Do they fail to add to your companys marketing efforts, do sales or profile refuse to emerge after youve spoken to a journalist or an audience in public?Many people find marketing through the press very difficult and stressful and they dont know why it hasnt worked for them.

Hacked About is the book that will help. Guy Clapperton, a journalist of a quarter of a centurys standing and a media trainer for over a decade, has seen what works and what doesnt and blogged extensively about it. He has published tips and tricks used by both sides, hes looked at how to set a realistic objective for a press interview and hes considered how media engagement can really help your business and its marketing.Hacked About - How to make press interviews and presentations productive for business brings together the best of that blog and presents it in book form for the first time.

Youll find real-life examples of what has worked and what has not, tales of where the public relations function goes wrong and where its gone brilliantly right and tips on how to deal with journalists either way.Your business public image is not just about press interviews though- Guy also looks at some of the ways people have handled social media badly or well, and takes a look at some of the issues managers have presenting in public whether there are journalists there or not.If youre in public relations or if you want to build your companys profile up at all through the new or traditional media and through communicating in public, this is an essential read.



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